4 min read
Customer Journey Mapping: Meeting Insurance Customers Where They Are
Insurance is entering a new era. And while the industry has been inching toward modernization over the past decade, the pandemic has amplified the urgent need for insurers to adapt and innovate. In this article, we’ll explore the business continuity strategies some companies are using to persevere in these rapidly changing global conditions.
Goal-setting and strategizing are year-round pursuits for most insurance executives. New Year’s resolutions are unnecessary when you’re already motivated by an unwavering drive toward continuous growth and improvement.
Certain industries seem to generate more inherent allure and fascination than others. Pilots, artists, and doctors, for example, often receive a flood of questions once a new acquaintance learns of their craft.
Working in insurance, however, one quickly realizes how few people appreciate the glamour and excitement surrounding this profession. Worse yet, the industry is often misrepresented, shrouded by negative stereotypes, and sometimes even vilified. This creates a very different experience for insurers upon the inevitable social pleasantry, “What do you do?”
The first Wednesday of November is National Stress Awareness Day, so today we're going to briefly discuss an industry challenge that is not (entirely) solvable through digital technology. Stress.
In part one of this two-part article, we introduced the insurance ecosystem and discussed how insurers can take advantage of this new business model. In part two, we’ll dive deeper into the benefits of an integrated digital ecosystem and cover some real-world examples of the insurance ecosystem in action.