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Customer Journey Mapping: Meeting Insurance Customers Where They Are
The COVID-19 global health crisis impacts everyone, and we all respond in different ways. Some people have retreated in fear, while others grow frustrated at the idea of an uncertain future. And then there are those who obsess over the world news and are consumed with feelings of doom and despair. For individuals who are especially vulnerable, have fallen ill, or are grieving the loss of a loved one, this pandemic is literally a fight of life-and-death proportions.
Although it’s only been a few short months since the novel coronavirus (COVID-19, or COVID) public health crisis began, we’ve already seen dramatic changes in social and economic structures across the globe. “Business as usual” has been pushed aside, replaced by a large-scale call for social distancing in an unprecedented, collective effort to slow, and eventually halt the spread of the disease.
California has joined a growing number of states moving towards gender equality in personal auto insurance. Effective January 1, 2019, insurers can no longer include gender – whether as a stand-alone factor or in combination with any other factor – when calculating rates for private passenger automobile insurance policies.
Whether you are a coffee connoisseur, an enthusiast, or if you just enjoy the occasional cup of joe, Saturday, September 29th marks the nation’s annual celebration of, what many consider to be, the ultimate bean-based beverage.
As catastrophic wildfires continue to burn throughout California, insurance professionals are stepping in to lend a hand.