4 min read
Customer Journey Mapping: Meeting Insurance Customers Where They Are
Freelancers. Solo professionals. Independent contractors. Consultants. Whatever you call them, the trend toward a gig economy is growing. In fact, according to a recent survey conducted by Gallup, an estimated third (36%) of all U.S. workers have some type of gig work arrangement. To put this number in perspective, that’s nearly 57 million Americans getting their side hustle on. With no sign of a slowdown, this shift presents both growth opportunities and challenges for insurers to better meet the unique insurance needs of gig economy workers.