4 min read
Customer Journey Mapping: Meeting Insurance Customers Where They Are
In part one of this two-part article, we looked at the basics of blockchain and its potential impact on the insurance industry. In part two, we’ll explore key areas for possible use cases, as well as issues and limitations for this growing technology.
Unless you’ve been living on a remote island somewhere, chances are you’ve heard something about blockchain. The reality is that the adoption of blockchain is growing, creating big changes in the way insurance companies do business. In part one of this two-part article, we’ll look at the basics of this technology — what it is, where it got its start, and the potential impact on the insurance industry.