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Customer Journey Mapping: Meeting Insurance Customers Where They Are
As we enter the new year, it’s once again time to examine the industry trends and emerging technologies that are shaping insurance in 2021. Unquestionably, this past year has brought severe and unexpected challenges to businesses and consumers worldwide. At the same time, we’ve learned some valuable lessons, including the critical importance of both planning and agility when building out a long-term growth strategy. By infusing decisive action with flexibility, your organization can continue making progress and serving customers, regardless of changing circumstances.
Insurance is entering a new era. And while the industry has been inching toward modernization over the past decade, the pandemic has amplified the urgent need for insurers to adapt and innovate. In this article, we’ll explore the business continuity strategies some companies are using to persevere in these rapidly changing global conditions.
Discussions about the coronavirus and workers’ compensation have dominated the industry since the early days of the pandemic. Who is responsible when an employee contracts the coronavirus on the job? How can employers ensure safe working conditions for their remote workers? What can be done to minimize losses in an economy stricken by turmoil?
This op-ed is a followup to our 12 Insurance Trends for 2020 blog article, originally published in December 2019.
Since the dawn of the internet, cybersecurity and cyberattacks have been locked in a continuous cycle of mutual evolution. As one progresses, the other becomes more sophisticated in response - similar to a game of leap-frog or dueling pianos, but with much higher stakes.