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Customer Journey Mapping: Meeting Insurance Customers Where They Are
Generational shifts have forced insurers to rethink the traditional one-size-fits-all approach to insurance. Here is a brief overview of the consumer attributes associated with each generation of policyholders, along with their respective age ranges, as defined by Pew Research in 2019.
With insurance retirees rapidly outnumbering new recruits, insurers are having trouble filling the empty roles left behind. Additionally, recent digital advancements in the industry require fresh skill-sets, compounding the urgency to hire new talent.
California has joined a growing number of states moving towards gender equality in personal auto insurance. Effective January 1, 2019, insurers can no longer include gender – whether as a stand-alone factor or in combination with any other factor – when calculating rates for private passenger automobile insurance policies.