Insurance Marketing

11 minute read

How to Reach 6 Generations of Policyholders

By Patricia Moore on May 14, 2019 3:05:00 PM

How does your insurance company rate among the generations? Learn what Gen Z, Millennials, Gen X, Boomers, and earlier generations value most in a brand.

Tags: Customer Experience, Insurance Marketing, #GoDigital, Infographic, Definitions

14 minute read

How to Personalize Insurance Marketing for Better Results

By Denise Solone on Jan 7, 2019 2:34:00 AM

Find out how insurers can personalize marketing through data and analytics to effectively connect with policyholders throughout the customer journey.

Tags: Customer Experience, Insurance Marketing

9 minute read

Customer Satisfaction Strategies Used by Top Auto-Insurance Companies

By Patricia Moore on May 29, 2018 12:00:00 AM

Find out what the top 5 insurance companies have in common, and how you can use similar strategies to benefit your own policyholders.

Tags: Customer Experience, Insurance Marketing