Increasing consumer demands and changing market conditions have reshaped the entire insurance industry. A spotlight has been shone on manual processes and the need for low to no-touch claims handling, especially in the arena of digital payments. The new insurance experience requires a more efficient business model, an open ecosystem approach, contactless instant payments, and a future-focused vision that allows for innovation. It requires a robust roadmap that can propel the enterprise forward on its digital journey. The new insurance customer expects ease, speed, and mobility. Insurers must rapidly cultivate a hyper-personalized, effortless, and superior digital customer experience.