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4 min read

Customer Journey Mapping: Meeting Insurance Customers Where They Are

By The One Inc Content Team on Oct 12, 2021 5:00:00 AM

In part 3 of our Insurance Customer Journey Blog Series, we delve more into why customer journey mapping is critical for insurers today and how an end-to-end journey perspective ensures better outcomes

Topics: Customer Experience
3 min read

The Four C’s of a Modern Customer Experience

By The One Inc Content Team on Dec 2, 2020 6:00:00 AM

Want to keep your policyholders? Then you better keep them happy. There are almost no second chances. In today’s switching economy, you can’t count on loyalty.

Topics: Customer Experience
5 min read

Claims Payments & The Customer Revolution

By Patricia Moore on Feb 18, 2020 7:00:00 AM

Gone are the days of default customer loyalty and complacency. Today, people want the ability to research, compare, engage with, purchase from, and have ongoing access to their favorite brands. At any time, from any place, on any device, both online and offline. With the option to choose between automation and a human representative - preferably one who can communicate effectively with a pleasant blend of empathy and humor. And if the company is environmentally and socially responsible, all the better!

Topics: Customer Experience Technology & Innovation Claims
2 min read

Four Mobile Trends to Improve the Customer Experience in Insurance

By Patricia Moore on Nov 22, 2019 1:13:00 PM

Mobile technology has transformed the way consumers interact with businesses. Anybody with a smartphone can quickly and easily compare insurance companies, get real-time quotes, purchase policies, make payments, and file claims — from anywhere and at any time. According to the IBM Insurance Blog, “When it comes to mobile technology, the most important thing to do is get started.” The article also warns of dire consequences for insurers that are still “planning to embrace mobile,” but haven’t yet begun.

Topics: Customer Experience Technology & Innovation Mobile
4 min read

What is an Insurance Ecosystem (Part 2)

By Patricia Moore on Sep 17, 2019 9:00:00 AM

 

In part one of this two-part article, we introduced the insurance ecosystem and discussed how insurers can take advantage of this new business model. In part two, we’ll dive deeper into the benefits of an integrated digital ecosystem and cover some real-world examples of the insurance ecosystem in action.

Topics: Customer Experience Business Definitions Ecosystems