4 min read
Customer Journey Mapping: Meeting Insurance Customers Where They Are
In part one of this two-part article, we introduced the insurance ecosystem and discussed how insurers can take advantage of this new business model. In part two, we’ll dive deeper into the benefits of an integrated digital ecosystem and cover some real-world examples of the insurance ecosystem in action.
It's been said that ecosystems are the future of insurance. But what exactly is an ecosystem? In part one of this two-part article, we’ll look at the basics of this new, integrated business model — what it is, how it works, and why it’s important for insurers to pursue ecosystems as a priority.
We’ve all seen the headlines: The Future of Insurance is here. It's an Industry Transformation. The Tech Revolution. Digital Disruption. We've entered the Digital Age - nay, the Post Digital Age... The buzzwords may vary, but the message is always the same:
It’s time to go digital.
This inspirational call-to-action is as vague as it is imperative. Insurers want to future-proof their companies, but what does it actually mean to go digital in insurance?
Generational shifts have forced insurers to rethink the traditional one-size-fits-all approach to insurance. Here is a brief overview of the consumer attributes associated with each generation of policyholders, along with their respective age ranges, as defined by Pew Research in 2019.
From time to time, we've been asked to explain the difference between InsureTech and FinTech, and with which One Inc identifies. As National FinTech Day (August 20th), today seems to be the perfect opportunity to formally define both fields and how they are related.