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Customer Journey Mapping: Meeting Insurance Customers Where They Are
The blog is not typically the place for tooting one's own horn. However, just for today, we'd love to take a short detour to look at what makes One Inc tick (aside from the mixed metaphors).
Goal-setting and strategizing are year-round pursuits for most insurance executives. New Year’s resolutions are unnecessary when you’re already motivated by an unwavering drive toward continuous growth and improvement.
Certain industries seem to generate more inherent allure and fascination than others. Pilots, artists, and doctors, for example, often receive a flood of questions once a new acquaintance learns of their craft.
Working in insurance, however, one quickly realizes how few people appreciate the glamour and excitement surrounding this profession. Worse yet, the industry is often misrepresented, shrouded by negative stereotypes, and sometimes even vilified. This creates a very different experience for insurers upon the inevitable social pleasantry, “What do you do?”
Insurers know just how dangerous the roads can be on busy holidays, and Memorial Day is no exception. Auto fatalities, drunk driving arrests, and car accidents all spike over this three-day weekend.
The new year always feels like a fresh start, doesn’t it? A time to look back on the past 12 months and resolve to make changes for the better in the coming year. For insurance professionals, this can be the ideal time to make resolutions to evaluate and improve business strategies that can expand their online presence. To help, we’ve put together four key areas to consider in 2019.